Sustainability - Subject Zero

At Bee Inspired Clothing we recognise that we need to move forward in a more sustainable fashion. Over the last few years, we have been working on improving sustainability across different areas of the business; both within the products we sell and internally how we behave.

As a brand we want to be as transparent as possible and this is why we’re sharing our first steps with you to a much more sustainable future (we’ve all got to start somewhere, right?)

A step in the right direction

At the centre of this campaign will be our debut for our sustainable clothing range. Made with responsibly sourced materials, including recycled packaging and labelling, the new Subject Zero Collection will feature clean silhouettes and a natural colour palette while working towards zero adverse impact on the environment.

We have been focusing on how we source, process and manufacture our products along the supply chain. The truth is it was difficult to maintain the high standards of quality while using sustainable material but we've been working hard and proud to say we've utterly nailed it!

We are delighted to work with Members of the Better Cotton Initiative (BCI) and our own team members have completed and passed the BCI training. This means we understand the ethical impacts on the materials we use now and in the future.

This was a key focus of our Subject Zero Collection and we have worked closely with our supply base to get to this point without rushing the process – our suppliers have undergone audits and training in line with our own and together we are working towards a more sustainable future.

Why we chose BCI

  • By adhering to the following principles, BCI farmers produce cotton in a way that is measurably better for the environment;
  • BCI Farmers minimise the harmful impact of crop protection practices
  • BCI Farmers promote water stewardship - countries involved are using on average 11% less water for irrigation
  • BCI Farmers care for the health of the soil - BCI farmers across 5 countries have increased their use of organic fertilisers on average of 6%
  • BCI Farmers enhance biodiversity and use land responsibly
  • BCI Farmers care for and preserve fibre quality

Next Steps

By no means are we claiming to be eco-warriors at this stage, however, we want to encourage our customers and other businesses to understand it's okay to take the first small step to making a big difference. We are currently working on a roadmap into a more sustainable future and will be able to share this with you very soon.

Subject Zero is our first sustainable collection designed for men and women and is set to be released 20th September. Stay tuned for more details.

Your Bee Team

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