It's nearly New Year and we have been doing some reflecting here at Bee HQ as 2022 comes to an end. This year we saw a lot of changes, most notably our rebrand which has been a huge success and represents the future of our brand. Here's some of our highlights from the year.

Our Rebrand
Our rebrand was a long time in the making. We felt B33 was becoming a bit dated and we wanted something new to take the brand forward that would be with us for the long haul. Seeing the new logo come to life on our new drops made the long process all worth it and we feel the brand looks more modern and aligned with our vision for the future.

Street Styling
2022 has been the year of street styling. We started this back in May when we took to the streets of Glasgow with our keepy up challenge ahead of Rangers playing in the Europa League final. Since then it's grew rapidly and we have been around the UK including Edinburgh, London, Liverpool, Newcastle, Dundee, Leeds, and Manchester and of course New York. We've loved this experience and met so many interesting people along the way. We'll be back on the road in 2023, let us know in the comments where you'd like us to go. 

We upped our game on TikTok this year and went viral with our street styling, we've had millions of views and received over 1.8 million likes 🤯 We also started going live with our TikTok Shop over Black Friday and it was great getting to talk to our customers in real time. 

International Photoshoots
This year we shot our summer campaign in Palma, we shot at the Old Town as well as on the beach and on a boat. It was great to escape Scotland for some sun ☀️ A major highlight for us was shooting our Autumn/Winter campaign in New York and meeting so many great people. It was an amazing backdrop to launch our first drop with our new branding. Street styling in Times Square and meeting the Naked Cowboy was a definite highlight. We also had numerous shoots here in Glasgow and introduced some fresh faces to the website. 

Brentford Collaboration
We recently announced our latest collaboration with Brentford FC. It was an amazing opportunity to work with a Premier League team who share our values and it was great to go back to our football roots. We were invited down to the stadium to watch an FA Cup game and do some street styling with the fans and it was an all-round great experience. 

Terrace Collection

We shot our Terrace Collection in Ayr with local footballers and retro cars with the help of one of our customers. We really got back to our football roots with this collection and were so pleased with how this shoot turned out. You all loved this collection, especially our Bonucci Hoodie and Reus Jacket so look out for some new colour ways in 2023. 👀

Pop Up Shop
Recently we held our first pop up shop in a long time, in St James Quarter in Edinburgh. It was great to see our clothes in a physical space and meet our customers. It was a huge success and we look forward to popping up in some new places in 2023.

Launching our Rivero Cargos
By far our most popular product this year has been our Rivero Cargos, you have all gone cargo mad. We have sold nearly 11,000 pairs of just our Riveros alone 🤯 You've also all loved our Lyndon and Vesga's.


Thank you to our customers for your continued support, none of this would be possible without you. We're excited to see where 2023 takes us. Happy new year! 🥂

Your Bee Team 🐝

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