Buchanan Street once felt like a world away. We’d imagine the day our name would shine above a storefront. Fast forward to last week, and that dream is now a reality. Opening on this iconic street is more than just an expansion - it’s a full-circle moment that honours our Glasgow roots while pushing our vision forward.
Grand Opening Highlights
The buzz on launch day was electric. We kicked things off with an exclusive VIP preview from 11am-12pm before opening the doors to the public at midday. Fans lined up early, eager to be among the first 100 through the doors for exclusive goodie bags. From the first beats to the live DJ sets from DJ Vance, DJ Rankin, and DJ Sammy, the energy on Buchanan Street didn’t stop all day.
Inside the Flagship: A New Experience
This isn’t just a store - it’s an experience. Our largest retail space to date features a sleek, minimal, and industrial-inspired design. Digital screens showcase our collections, campaigns, and exclusive content, making every corner a statement of our identity as a brand.
Celebrating Our Community
The opening was about more than fashion; it was about bringing people together. From the queues outside to the party inside, it was the perfect welcome to Buchanan Street and a true celebration of the Bee community.
Five Stores in Two Years
In just two years, we’ve opened five stores - Glasgow Buchanan Street, St Enoch, Silverburn, Dundee, and Newcastle - a testament to our ambition and the incredible support of our community. Each space has been built with the same vision and attention to detail. View all our store info here
Stay locked in, and as always, tag us when you style your favourite pieces - we love seeing how you make them your own.
Thank you again for your continued loyalty and support. The flagship launch was just the beginning, and 2025 is shaping up to be our biggest year yet. We can’t wait to show you what’s next.
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