Hi team! It's been a minute, but we’re back on the Bee Inspired Newsletter and kicking things off in style with something fresh. Say hello to our Season Starter Collection - a new direction, but still packed with the same Bee Inspired energy and vision you know and love.
Our team has been grafting behind the scenes across all departments to bring this one to life. From the first samples to the final fits, it’s been a real journey - and we’re buzzing for you to see it.
New Styles, Same Energy
The Season Starter Collection introduces some brand-new silhouettes and categories for us and we’re buzzing about it. First up, we’ve launched a varsity-inspired capsule that’s perfect for those transitional months. Whether you’re layering up for chilly mornings or throwing on something fresh for a city day out, these pieces have got you.
Even more exciting? We’ve added a whole new knitwear category with our crew neck knits. Clean, simple, heavyweight - made to elevate your autumn and winter wardrobe
Shot in the Heart of Glasgow
To launch this drop properly, we took it back to our roots by shooting the campaign right here in Glasgow.
From the historic walkways of Glasgow University to the urban energy of the city streets, the backdrop brought the whole vibe to life. The mix of old-school architecture and modern cuts made every shot hit different.
The shoot captured what this collection is all about. Movement, confidence, and bringing style to every setting, whether it’s on campus, in the city, or on the go.
Coming Up Next…
We’re not slowing down any time soon. Our brand new Glasgow Buchanan Street flagship store is nearly ready to open its doors - officially launching 30th August 2025.
Expect more behind-the-scenes coming in our next blog post!
Stay locked in - and as always, tag us when you style the Season Starter looks. We love seeing how you make them your own!
Thank you once again for your continued loyalty and support. We’re so excited for what the next few months hold here at Bee HQ - let’s do this!
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