If you've seen our socials this week you'll know we recently announced our rebrand that has been over a year in the making. We're saying goodbye to the classic B33 (for now) and saying hello to our new 'B' monogram.



Set your alarms because our very first collection with the 'B' monogram is coming this Sunday at 6pm. We've been working on this for a long time and we can't wait for our loyal customers to see this new era of Bee Inspired. We're going to give you a sneak peak of what's to come on Sunday.  👀

Many of you will be happy to know that the collection includes some brand new cargos - the Nunez. They are in our relaxed fit with no ankle cuff to allow for a looser fit. These are going to be like gold dust so you have to be quick. 💥


Acid wash is always in trend, but it especially dominated the runways this year for AW22. The collection features our Montero Hoodie in acid wash, as well as the Montero t-shirt. Perfect for achieving the sleek, minimalist look that is so on-trend at the moment. Pair with the Nunez cargos and our Ezra trainers to recreate our model Sean's look.

In our opinion the standout piece of the collection - the Montero College Jacket. Our Capelle Varsity Bomber in summer was a hit and we thought it was only right to introduce one with our new branding for the Autumn/Winter season. It can be layered over a hoodie for a casual fit, or dressed up over a white tee for a night out with the boys or date night. 


We have some more hoodies and tees dropping on Sunday but we don't want to give the whole collection away! 👀  It's an exciting time here at Bee HQ and there's so much more to come in the coming weeks and months, this is only the start 🚀 Let us know in the comments what you'll be picking up on Sunday. 

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